Principal Sponsor of Mumbai Indians: India’s leading credit card challenger Slice signs a three-year partnership deal with Mumbai Indians to be their Principal Sponsor in IPL. This will be the first sports sponsorship deal for the Bangalore-based credit card company.
Slice Signs as Principal Sponsor of Mumbai Indians
Before this Chennai Super Kings (CSK) has signed a 3-year partnership with TVS Eurogrip Tyres for almost 100 Cr value and My11Circle has signed up as the title sponsor for the Lucknow-based new IPL team for a period of 3 years. Check: All IPL team sponsors list
According to available information, the deal is valued at 90 Crore+ for 3 Seasons. As part of the deal, slice’s logo will appear on the front of all Mumbai Indians’ official jerseys.
The retained players — Rohit Sharma, Suryakumar Yadav, and Jasprit Bumrah — were ecstatic with the new deal and welcomed the new title partner aboard in style.
It’s time to open the innings with our new principal sponsor @sliceit_ 🤝
Paltan, let’s give a MI style welcome to the latest member of our #OneFamily 💙#MumbaiIndians @ImRo45 @surya_14kumar @Jaspritbumrah93 https://t.co/ih7MTXRy6i pic.twitter.com/tCxR1wy0ZB
— Mumbai Indians (@mipaltan) January 20, 2022
Mumbai Indians Sponsors – Full List
| Partnership | Brand |
| Principal Partners | Slice |
|
Associate Partners
|
Marriott Bonvoy |
| Astral Pipes | |
| Reliance Jio | |
|
Official Partners
|
MX TakaTak |
| PhonePe | |
| Kingfisher | |
| USHA | |
| ACKO | |
|
Cadbury Dairy Milk
|
|
| Colgate | |
| Kotak | |
| Dream11 | |
|
BKT(Balkrishna Industries Limited)
|
|
| Men of Platinum | |
| Amul Kool | |
|
Boat – Audio Products
|
|
| Performax | |
|
ESA (Education and Sports for All)
|
|
| DNA Networks | |
|
Radio City 91.1 FM
|
|
| Fever 104 FM |
Rajan Bajaj, Founder-CEO, slice said, “There is definitely zero correlation between a financial product and a cricket team. However, there are a lot of similarities between the two teams who are relentlessly seeking for the championship.
Being the most successful team in the IPL with 5 titles to its name, Mumbai Indians inspires not only millions of its fans, but also entrepreneurs like me with the team’s passion, focus, and persistent spirit.
It’s the shared hunger for winning and excellence that brings us together. With cricket being at the heart of Indian culture, we will together bring more excitement to this vibrant culture as well as take it to all the cricket lovers around the world.”
Mumbai Indians Spokesperson said, “We wanted to partner with a brand with whom we shared common values. Innovation, technology, and a fan-centric approach are core values for Mumbai Indians as well as slice.
We both share the vision of offering our fans a world-class experience with the drive and enthusiasm to be the best.”
“This deal is testament to how a millennial brand like slice trusts us as their preferred partner to connect with their young customers. It is truly about making a difference in the way cricket and financial products are perceived by our millennial and Gen Z fanbase.”
Ahead of IPL 2022, BCCI decides to host the IPL 2022 mega auction on February 12 and 13 in Bangalore. Notably, India will play the 3rd ODI against West Indies at Kolkata on February 12. Check IPL 2022 mega auction live streaming details.
BCCI is also considering an option to start IPL around the 4th week of March to reduce the doubleheaders in IPL 2022. The board also plans to stage IPL 2022 in South Africa or Sri Lanka as their Plan B if they’re unable to host in India due to the COVID19 situation.
Who is the Principal Sponsor of Mumbai Indians?
India’s leading credit card challenger Slice is the Principal Sponsor of Mumbai Indians for the next three seasons.
