HBL PSL’s Global Media Rights were obtained broadcast and live streaming rights outside Pakistan ahead of the Pakistan Super League 2024.
PCB sells HBL PSL Global Media Rights
Previously HBL PSL’s Global Media Rights were sold in line with international rights. The Pakistan Cricket Board has been concerned that separating them might not yield a large sum of money.
But this time, the management committee was allowed to sell the rights of PSL by the government.
A total of six companies participated in the bids for the rights. The company that makes the highest bids acquires the contracts to obtain broadcast and live-streaming rights outside Pakistan.
According to sources, the two-year rights were sold for $450,000, with the amount of $225,000 for the first year.
Three bid review chances were given for the first time, but no company is willing the match the reserve price. However, the amount increased compared to the previous contracts.
The Pakistan Cricket Board has stated that 41% increase in the value of the PSL Global Media Rights when compared to last year.
The Global Media Rights for Pakistan and HBL PSL’s matches were included in the global Media Rights. This time, the rights of 9th and 10th editions of the league have been sold.
With the PSL 2024 set to begin on February 17, the first match will be played between Lahore Qalandars and Islamabad United at Gaddafi Stadium.
