IDFC bank has bagged the title rights for the home international series of the Board of Control for Cricket in India for three years. The agreement will be valid until August 2026.
IDFC Bags Title Rights For India’s Home Games
On August 1, BCCI released the tender for title rights of its events and the invitation was available for purchase till August 21. According to a report, IDFC has secured the title sponsorship rights for INR 4.2 crore per international game. BCCI had set the base bidding price for the new deal as INR 2.4 crores.
Paytm and MasterCard had been paying INR 3.8 crores per match between 2019 and 2023. Compared to the previous deal, BCCI will earn Rs. 40 lakhs additionally per match.
According to reports only IDFC and Sony Sports were bidding for the title rights. An agency’s bid for title rights representing a corporate company was rejected by the Board due to technical issues.
The contract will be online from the three-match ODI series against Australia. The agreement period will feature 56 matches and BCCI will be earning around INR 1000 crores from the deal.
India is set to begin their Asia Cup Campaign which is set to begin on August 30. The Indian Squad is currently assembled at NCA, Bengaluru to complete their fitness test and most of the players have passed the test.
Rohit Sharma will be leading the side in the continental event and Hardik Pandya will serve as deputy of the team. The 16th edition of the Asia Cup tournament will be jointly hosted by Pakistan and Sri Lanka.
As per the Asia Cup 2023 schedule, the first match will be played between Pakistan and Nepal on August 30 at Multan Cricket Stadium, Multan.
The participating 6 teams will be categorized into 2 groups of three teams where the top 2 teams of the Asia Cup 2023 points table will advance to the Super Four round(of each group). The final of the tournament will be played between the top two teams of the Super 4 round.
The tournament will feature 13 matches out of 4 will be played in Pakistan while other 9 matches will be played in Sri Lanka. India will be playing their first match against their arch-rivals Pakistan on September 2 at Pallekele International Cricket Stadium.
After Asia Cup India will be playing a three-ODI match against Australia before ICC World Cup, hosted by India which is scheduled to start on October 5.
