ICC Media Rights Sale: International Cricket Council has decided to release its first Invitation To Tender (ITT) for media rights for the next cycle on June 20.
ICC Media Rights Sale
For the first time ever, ICC set to make their media rights sales separately for men’s and women’s matches. ICC announced that the forthcoming partners can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), totalling 362* and 103* matches respectively.
Notably, ICC made this announcement without waiting for BCCI to complete their sale of IPL media rights for the 2023-27 cycle.
BCCI has sold the IPL media rights for the first three packages for a whopping INR 48,390 crores which made IPL the 2nd most valued sporting league in the world in terms of per match value.
The first Invitation To Tender will be for the Indian market only, with up to six packages available across TV only, digital-only, or a combination of both.
“Interested parties will be required to submit a bid for the first four years of men’s events. However, they also have the option of bidding for an eight-year partnership,” the ICC said in a statement.
“International cricket consistently attracts huge audiences and that is driving significant interest from broadcasters for ICC events. We have more than one billion fans that passionately follow the game globally, and they will be looking forward to seeing the best players in the world competing for cricket’s most prestigious trophies.
“There has been significant growth in interest in women’s cricket over the last five years and we have made a long-term strategic commitment to accelerate that growth and unbundling the rights for our women’s events will play a huge role in that.
We are looking for a broadcast partner who is excited by the role they will play in growing the women’s game and ensuring more fans than ever before can enjoy it,” ICC CEO Geoff Allardice said.
A final decision on the submitted tenders will be made by the ICC Board in September 2022. The ITTs for additional markets will be released following that.
