The International Cricket Council (ICC) has introduced a social media AI tool at the women’s T20 World Cup to protect the cricket community from toxic content and create a safer and more inclusive online environment for players and fans.
The tournament is set to begin on October 03 with the final to be played on October 20 in Dubai.
The AI-powered tool in collaboration with GoBubble, monitors toxic content like hate speech and harassment across official media channels, aiming to protect mental health and foster a positive atmosphere.
The sports governing body’s head of digital, Finn Bradshaw said, “We are committed to fostering a positive and inclusive environment for all participants and fans of the ICC Women’s T20 World Cup. It’s great to see so many players embracing this new initiative.”
The road to #T20WorldCup greatness begins today 🏆#WhateverItTakes pic.twitter.com/0FQkPWCr4V
— ICC (@ICC) October 3, 2024
Over 60 players have already opted in for the social media protection service. Meanwhile, South Africa’s Sinalo Jafto said, “There is nothing worse than opening up your phone after a loss or after a victory and regardless of what side you find yourself there is always some degrading comment about your personality.”
“That protection for me is very big because players get to share their life with the world without fear of being judged or criticised.”
As per the Women’s T20 World Cup 2024 schedule, the first match will be played between Bangladesh and Scotland women on October 03 at Sharjah Cricket Stadium.
Also Read: ICC Women’s T20 World Cup 2024 live streaming, telecast details
