CavinKare Signs Partnership With Indian Cricket Team: Chennai-based fast-moving consumer goods (FMCG) company CavinKare has announced a partnership with the Indian cricket team for their home season in 2021-2022. As part of the partnership, the company has inked a year-long agreement as the exclusive ‘Third Umpire’ brand partner.
CavinKare Signs Partnership With Indian cricket team
The multi-crore partnership, arranged by ITW Sports Consulting, is valid for all home-ground matches (T20, ODI, and test) for the season.
As part of the deal, CavinKare will promote its flagship brands during the home matches played by the Indian men’s team, which will span 21 matches between 2021 and 2022, as well as subsequent matches as determined by the BCCI’s FTP.
Venkatesh Vijayaraghavan, CavinKare’s CEO and director of FMCG said, “It is truly a momentous occasion for us at CavinKare, and we are happy to work with international cricket in India. Cricket is a shared emotion that instantly unites people from all over the country, and our brands properly reflect this sense of togetherness.
We are optimistic that the association and exposure that we will gain throughout the course of the contests will be phenomenal. We are confident that this will increase our brand’s visibility in new regions, especially among the global audience.”
Furthermore, the corporation will be seen displaying branded material from its key brands on a variety of properties on the ground, including sight screens, LED perimeter signage, LED big screen logos, and ‘CK Exclusive Super Sixes’ (CK branded creative with ‘Super Sixes’ each time any batter hits a six across all formats).
Indian cricket team Sponsors
The current sponsor of the team is BYJU’s. OPPO’s sponsorship was to run from 2017 until 2022, but was handed over to BYJU’s on 5 September 2019.
Previously, the Indian team was sponsored by Star India from 2014 to 2017, Sahara India Pariwar from 2002 to 2013 and ITC Limited (with Wills and ITC Hotels brands) from 1993 to 2002.
Nike had been a long time kit supplier to team India having acquired the contract in 2005, with two extensions for a period of five years each time; in 2011 and 2016 respectively.
Nike ended its contract in September 2020 and MPL Sports Apparel & Accessories, a subsidiary of online gaming platform Mobile Premier League replaced Nike as the kit manufacturer in October 2020.
On 30 August 2019, following the conclusion of the Expression of Interest process for Official Partners’ Rights, the Board of Control for Cricket in India (BCCI) announced that Sporta Technologies Pvt. Ltd. (Dream11), LafargeHolcim (ACC Cement and Ambuja Cement) and Hyundai Motor India Ltd. have acquired the Official Partners‘ Rights for the BCCI International and Domestic matches during 2019–2023.
Paytm acquired the title sponsorship for all matches played by the team within India in 2015 and extended the same in 2019 until 2023. Star India and Airtel have been title sponsors previously.
Star Sports Network is the official broadcaster until 2023 for all matches the team plays in India.
Also read: IPL Sponsors List 2022 – Complete List Including All Teams
