BCCI names fantasy sports platform Dream11 as the new lead sponsor of the Indian cricket team on June 1.
Dream11 Becomes the New Team India Lead Sponsor
Regarding the new Team India Lead Sponsor, BCCI made an official announcement which reads “The Board of Control for Cricket in India (BCCI) is pleased to announce Dream11, India’s biggest fantasy sports gaming platform as Team India’s lead sponsor for the period of three years”.
Dream11 will be seen on Team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle.
“I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian Cricket offers.
As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience,” BCCI President Roger Binny said.
“As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem,” Harsh Jain, Co-Founder & CEO, of Dream Sports said.
Back in 2019, Byju’s replaced Oppo as the sponsor of the national team and signed a deal for three years until 2022. The learning app extended its contract until 2023 before being replaced by Dream 11, one of the most popular fantasy platforms around the world.
Earlier this year, Adidas has been named as the Kit manufacturer of the Indian cricket team replacing Killer Jeans.
