IPL 2024 Sponsors: One of the most-rated T20 tournaments – the Indian Premier League leaps into their 17th edition. Introduced by BCCI in 2008, IPL follows Round Robin format with Group System and Playoffs.
The league was founded by the Board of Control for Cricket in India (BCCI) in 2007 and 8 teams competed in the inaugural edition. 2 teams were introduced in the IPL 2022 edition and since then a total of 10 teams have been scheduled to play the tournament.
In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of the IPL in 2023 was US$10.7 billion(roughly ₹89,232 crores), brand valuation consultancy Brand Finance has said in a report.
According to BCCI, the 2015 IPL season contributed ₹1,150 crores (US$150 million) to the GDP of the Indian economy.
As per IPL 2024 Schedule, the first match will be played between Chennai Super Kings and Royal Challengers Bengaluru on March 22 in Chennai.
IPL 2024 Sponsors
IPL 2024 Sponsors: Following are the details of the IPL 2024 sponsors/IPL sponsors 2024 including Title sponsor, official partners, Broadcasters, Digital Streaming Partners, Strategic Timeout partner, and umpire partners.
| Partnership | Brand |
| Title Sponsor | TATA |
|
Associate Partner
|
My11Circle |
| Angel One | |
| RuPay | |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Jio Cinema |
| Official Strategic Timeout Partner | CEAT |
| Umpire Partners | PayTM |
| Official Orange & Purple Cap Partner | TBA |
- Title sponsorship: TATA – INR 2500 crores(2024-2028)
- IPL Associate Partner: My11Circle(INR 625 Crore), Angel One(INR 410 Crore), RuPay(INR 210 Crore)
The IPL 2023-27 media rights have earned INR 48,390 crores (digital+TV). Across five years of media rights, a total of 410 matches will be played where BCCI earns roughly INR 118 crore per match.
Disney Star retained their Indian sub-continent TV rights by paying Rs 23,575 crore (Rs 57.5 crore/game) while Viacom18 bagged the digital rights with a winning bid of Rs 23,578 crore.
IPL Title Sponsor – History
TATA is the current title sponsor for the Indian Premier League 2024. Following are the details of the IPL Title Sponsor since 2008.
| Sponsor | Period | Sponsorship fee (per year) |
| DLF | 2008–2012 | ₹40 crores (US$5.3 million) |
| Pepsi | 2013–2015 | ₹79.4 crores (US$10.5 million) |
| Vivo | 2016–2017 | ₹100 crores (US$13.3 million) |
| Vivo | 2018–2019 | ₹439.8 crores (US$58.4 million) |
| Dream11 | 2020 | ₹222 crores (US$29.5 million) |
| Vivo | 2021 | ₹439.8 crores (US$58.4 million) |
| TATA | 2022-2023 | ₹439.8 crores (US$58.4 million) |
| TATA | 2024-2028 | ₹2500 crores (US$300 million) |
Brand Value of IPL Teams
In 2022, the Board of Control for Cricket in India (BCCI) which owns IPL made Rs 12,715 crore by selling just two teams. The average price tag of a team stands at Rs 6,357 crore, a whopping 17-fold jump in just 13 years.
Full stadium experience and viewership explosion help drive brand value growth. Following are the details of the Brand Value of IPL Teams following the conclusion of the IPL 2023 season.
| Team | Brand value |
| Mumbai Indians | USD 87.0 million |
| Chennai Super Kings | USD 80.6 million |
| Kolkata Knight Riders | USD 78.6 million |
| Royal Challengers Bengaluru | USD 69.8 million |
| Gujarat Titans | USD 65.4 million |
| Delhi Capitals | USD 64.1 million |
| Rajasthan Royals | USD 62.5 million |
| Sunrisers Hyderabad | USD 48.2 million |
| Lucknow Super Giants | USD 47.0 million |
| Punjab Kings | USD 45.30 million |
Source: Brand Finance
IPL 2024 Sponsors For All Teams
The team sponsors details for the Indian Premier League 2024 will be updated here right after the official announcements. Check out the current IPL 2024 Sponsors For All Teams below:
IPL 2024 Sponsors – CSK
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the CSK:
| Partnership | Brand |
|
Principal Partners
|
TVS Eurogrip |
| Etihad Airways | |
| Gulf Oil | |
| British Empire | |
| SNJ 10000 | |
| Equitas | |
| Rayzon Solar | |
| Vision11 | |
| JSW Paints | |
| India Cements | |
| ICICI Bank | |
| Astral Pipes | |
| Coca Cola | |
|
Merchandise Partners
|
Play R |
| Hello FM | |
| Fever FM | |
| Bold Fit |
IPL 2024 Sponsors – RCB
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the RCB:
| Partnership | Brand |
| Main Title Sponsor | Qatar Airways |
|
Principal Partners
|
KEI Wires and Cables |
| Happilo | |
| Reliance JIO | |
|
Associate Partners
|
PUMA |
| Hindware Italian Collection | |
| Boat | |
| Equitas | |
| Mahindra | |
| Nippon Paints | |
|
Official Partners
|
Eat Sure |
| Rario | |
| Munch | |
| Ampere | |
| Restolex | |
| Dream11 | |
| Bira 91 | |
| Royal Challenge Packaged Drinking Water | |
| Hombale Films | |
| Amul Organic | |
| Manipal Hospitals | |
| Aryaka | |
| 7UP | |
| ITC Master Chef | |
| Fever 104 FM | |
| Bella VITA | |
| Jio Cinema | |
| Birla Estates | |
| Alstone | |
| NVY |
IPL 2024 Sponsors – MI
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the MI:
| Partnership | Brand |
|
Principal Partners
|
Slice |
| DHL | |
|
Sponsors
|
JIO |
| USHA | |
|
Associate Partners
|
IDFC First Bank |
| Astral Pipes | |
| Skechers | |
|
Official Partners
|
Jio Cinema |
| Dream11 | |
| Castrol | |
| Garnier | |
| Goldi Solar | |
| Kingfisher Premium Packaged Drinking Water | |
| Dairy Milk | |
| Team Viewer | |
| Bisleri | |
| Kaspersky | |
| nic Ice Creams | |
| S3 Group | |
| Pokemon | |
| BGMI Krafton | |
| BKT | |
| Reliance Digital | |
| GK TMT | |
| Alan Bugles | |
| JIO | |
| Radio City | |
| Fever FM | |
| 94.3 Radio One | |
|
Merchandise Partners
|
Celio |
| Chupps | |
| Cybeart | |
| EUME | |
| FanCode | |
| Plaeto | |
| Play R | |
| The Arena |
IPL 2024 Sponsors – SRH
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the SRH:
| Partnership | Brand |
| Title Sponsor | Dream11 |
|
Principal Sponsors
|
BKT |
| Kuhl Stylish Fans | |
| All Seasons Packaged Drinking Water | |
| Wavin | |
| Arun Ice Creams | |
| Other Sponsors | Century Mattresses |
|
Partners
|
Wrong |
| FanCode | |
| Dazller | |
| Campa | |
| Bira 91 Merch Store | |
| Big Ant Studios | |
| Tenali Double Horse | |
| Care Hospital | |
| Advance Decorative Laminates | |
| Galo Solar |
IPL 2024 Sponsors – KKR
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the KKR:
| Partnership | Brand |
|
Principal Partner
|
Dream11 |
| BKT | |
|
Associate Sponsors
|
LUX Cozi |
| JIO | |
| JOY Personal Care | |
| ACKO | |
| Royal Green | |
| JSW Paints | |
| Manipal Hospitals | |
|
Official Partners
|
Thums UP |
| Bira 91 | |
| Philips | |
| Advance Laminates | |
| Veedol | |
|
Licensing Partners
|
Play R |
| Fancode Shop | |
|
Official Media Partners
|
Sampark |
| Fever FM |
IPL 2024 Sponsors – DC
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the DC:
| Partnership | Brand |
|
Principal Sponsor
|
Green Panel |
| DP World | |
| Associate Sponsors | JIO |
|
Official Partners
|
Fan Craze |
| Dream11 | |
| Jio Cinema | |
| Bisleri | |
| Big Ant Studios | |
| Fever FM | |
| 94.3 Radio One | |
| Punjabi Fever | |
| Exclusive Ticketing Partner | Paytm Insider+Paytm |
IPL 2024 Sponsors – RR
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the RR:
| Partnership | Brand |
| Title Sponsor | Luminous |
|
Principal Sponsor
|
BKT |
| NEOM | |
| Red Bull | |
|
Associate Sponsors
|
UBON Born To Free |
| GOEL TMT | |
| Poornima University | |
|
Official Partners
|
Dream11 |
| Eat Fit | |
|
Official Licensees
|
FanCode Shop |
| Play R |
IPL 2024 Sponsors – PBKS
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the PBKS:
| Partnership | Brand |
| Principal Partner | Dream11 |
|
Principal Sponsor
|
KENT |
| BKT | |
| JIO | |
| All Seasons Hand Rub | |
| Lotus Herbals | |
| Hindware Italian Collection | |
|
Official Partners
|
CAMPA |
| Avon Cycles | |
| Advance Decorative Laminates | |
| Dazller | |
| Shikhar Dhawan Foundation & M3M Foundation | |
| Polaroid Eyewear | |
|
Fan Merchandise Partners
|
FanCode |
| The Arena | |
| SIX5SIX | |
| DUDEMe | |
| Merchandise Partner | PlayR |
| Ticketing Partners | PAYTM Insider |
IPL 2024 Sponsors – Lucknow Super Giants
RP – Sanjiv Goenka Group is the owner of the Lucknow Super Giants team. Goenka Group bags the Lucknow IPL team for a massive 7090cr(over 932 million USD) in the IPL 2022 Team Auction.
| Partnership | Brand |
|
Sponsors
|
My11Circle |
| Green Ply | |
| BKT | |
| JIO | |
| SBI Life | |
| Astral Pipes | |
| INA Solar | |
| Valvoline | |
| Campa | |
| TOO YUMM | |
| Dairy Milk | |
| SIX5SIX | |
| Dr. Vaidya’s New Age Ayurved | |
| Dazller | |
| Fancode | |
| Spencers | |
| Mirchi FM | |
| Radio City FM | |
| FEVER FM | |
| Gaana | |
| Jagran Engage | |
| 94.3 BIG FM | |
| VI-John |
IPL 2024 Sponsors – Gujarat Titans
CVC Capital is the owner of the Gujarat Titans team. CVC Capital bags the Ahmedabad IPL team for 5625(over 692 million USD) in the IPL 2022 Team Auction.
| Partnership | Brand |
| Principal Partner | Dream11 |
|
Associate Partners
|
Capri Loans |
| BKT Tires | |
| JIO | |
| Astral Pipes | |
| Simpolo Ceramics | |
| ACKO | |
| Equitas | |
| Lubi | |
| Rayzon Solar | |
|
Official Partners
|
Jio Cinema |
| Bisleri | |
| Havmor | |
| Croma | |
| BOAT | |
| Hurricane Energy Drink | |
| Advance Decorative Laminates | |
| Big Ant Studios | |
| AXA Bull Energy | |
| Merchandise Partners | EM |
