IPL 2023 Sponsors: One of the most-rated T20 tournaments – the Indian Premier League leaps into their 16th edition. Introduced by BCCI in 2008, IPL follows Round Robin format with Group System and Playoffs.
The league was founded by the Board of Control for Cricket in India (BCCI) in 2007 and 8 teams competed in the inaugural edition. 2 teams were introduced in the IPL 2022 edition and since then a total of 10 teams
In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of the IPL in 2019 was ₹47,500 crore (US$6.3 billion), according to Duff & Phelps.
According to BCCI, the 2015 IPL season contributed ₹1,150 crores (US$150 million) to the GDP of the Indian economy.
IPL 2023 Sponsors
IPL 2023 Sponsors: Following are the details of the IPL 2023 sponsors including Title sponsor, official partners, Broadcasters, Digital Streaming Partners, Strategic Timeout partner, and umpire partners.
| Partnership | Brand |
| Title Sponsor | TATA |
|
Official Partners
|
Dream11 |
| Saudi Tourism Authority | |
| CRED | |
| Upstox | |
| RuPay | |
| Herbalife | |
| Official Orange & Purple Cap Partner | Aramco |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Jio Cinema |
| Umpire Partners | PayTM |
| Official Strategic Timeout Partner | CEAT |
- Title sponsorship from TATA– ₹440 crores
- Official sponsors – ₹210 crores
- Umpire sponsors – ₹28 crores
- Official strategic timeout sponsor – ₹30 crores
The IPL 2023-27 media rights have earned INR 48,390 crores (digital+TV). Across five years of media rights, a total of 410 matches will be played where BCCI earns roughly INR 118 crore per match.
Disney Star retained their Indian sub-continent TV rights by paying Rs 23,575 crore (Rs 57.5 crore/game) while Viacom18 bagged the digital rights with a winning bid of Rs 23,578 crore.
IPL Title Sponsor – History
| Sponsor | Period |
Sponsorship fee (per year)
|
| DLF | 2008–2012 |
₹40 crores (US$5.3 million)
|
| Pepsi | 2013–2015 |
₹79.4 crores (US$10.5 million)
|
| Vivo | 2016–2017 |
₹100 crores (US$13.3 million)
|
| Vivo | 2018–2019 |
₹439.8 crores (US$58.4 million)
|
| Dream11 | 2020 |
₹222 crores (US$29.5 million)
|
| Vivo | 2021 |
₹439.8 crores (US$58.4 million)
|
| TATA | 2022 – 2023 |
₹439.8 crores (US$58.4 million)
|
IPL Teams
In 2022, the Board of Control for Cricket in India (BCCI) which owns IPL made Rs 12,715 crore by selling just two teams. The average price tag of a team stands at Rs 6,357 crore, a whopping 17-fold jump in just 13 years.
| Team | Brand value |
| Mumbai Indians | ₹9,962 crore (US$1.2 billion) |
| Chennai Super Kings | ₹8,811 crore (US$1.1 billion) |
| Kolkata Knight Riders | ₹8,428 crore (US$1.1 billion) |
| Lucknow Super Giants | ₹8,236 crore (US$1.0 billion) |
| Delhi Capitals | ₹7,930 crore (US$993.1 million) |
| Royal Challengers Bangalore | ₹7,853 crore (US$983.5 million) |
| Rajasthan Royals | ₹7,662 crore (US$959.5 million) |
| Sunrisers Hyderabad | ₹7,432 crore (US$930.7 million) |
| Punjab Kings | ₹7,087 crore (US$887.5 million) |
| Gujarat Titans | ₹6,512 crore (US$815.5 million) |
IPL 2023 Sponsors – CSK
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the CSK:
| Partnership | Brand |
|
Principal Partners
|
TVS Eurogrip |
| India Cements | |
| Gulf Oil | |
| British Empire | |
| SNJ 10000 | |
| Reliance JIO | |
| Nippon Paints | |
| Astral Pipes | |
| Vision 11 | |
| Official Partners | Garuda Aerospace |
|
Merchandise Partners
|
ICICI Bank |
| Fan Craze | |
| Coca Cola | |
| Play R | |
| Sunfeast Supermilk | |
| Hello FM |
IPL 2023 Sponsors – RCB
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the RCB:
| Partnership | Brand |
| Title Sponsor | Qatar Airways |
|
Principal Partners
|
KEI Wires and Cables |
| Happilo | |
| Reliance JIO | |
|
Associate Partners
|
PUMA |
| Hindware Italian Collection | |
| Boat | |
| Equitas | |
| Mahindra | |
| Nippon Paints | |
|
Official Partners
|
Eat Sure |
| Rario | |
| Munch | |
| Ampere | |
| Restolex | |
| Dream11 | |
| Bira 91 | |
| Manipal Hospitals | |
| Aryaka | |
| 7UP | |
| ITC Master Chef | |
| Royal Challengers Package Drinking Water | |
| NVY – Enviously Yours | |
| Fever 104 FM | |
| Bella VITA | |
| Jio Cinema | |
| Birla Estates | |
| Official Commercial Partner | DNA Network |
IPL 2023 Sponsors – MI
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the MI:
| Partnership | Brand |
|
Principal Partners
|
Slice |
| DHL | |
|
Associate Partners
|
IDFC First Bank |
| Astral Pipes | |
| Reliance Jio | |
|
Official Partners
|
Jio Cinema |
| Dream11 | |
| Garnier Men | |
| USHA | |
| Reliance Digital | |
| Mahindra | |
| ACKO | |
| Royal Challengers Package Drinking Water | |
| Team Viewer | |
| Bisleri | |
| BIRA 91 | |
| Max Life Insurance | |
| BKT | |
| Amul Organic | |
| Performax | |
| Bella Vita | |
|
Merchandise Partners
|
Celio |
| Chupps | |
| Cybeart | |
| EUME | |
| FanCode | |
| Plaeto | |
| Play R | |
| The Arena |
IPL 2023 Sponsors – SRH
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the SRH:
| Partnership | Brand |
| Title Sponsor | Fan Craze |
|
Principal Sponsor
|
BKT |
| KUHL Stylish Fans | |
| JIO | |
| TCL | |
| Dream11 | |
| EBIX Cash | |
| School Education Partner | Bachpan |
| Simplify Partner | NBL |
| Official Merchandise & Lifestyle Partner | Wrong |
| Official Pouring Partner | Campa |
| Celebration Partner | Royal Challengers Package Drinking Water |
| Official Cosmetics Partner | Dazller Eterna |
| Official Gaming Partner | Big Ant Studios |
| Official Partner | BIRA 91 |
| Official Fan Merchandise Partner | Fan Code |
| Outdoor Media Partner | Mera Hoardings |
| Official Medical Partner | Apollo Hospitals |
| Official Organic Foods Partner | Amul Organic |
IPL 2023 Sponsors – KKR
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the KKR:
| Partnership | Brand |
|
Principal Partner
|
MyFAB11 |
| BKT | |
|
Associate Sponsors
|
LUX Cozi |
| JOY Beautiful By Nature | |
| Money 9 | |
| JIO | |
| ACKO | |
| Royal Green | |
| SRMB | |
|
Official Partners
|
Thums UP |
| Boat | |
| Mio Amore | |
| HRX | |
| Bira 91 | |
| Amul Organic | |
|
Licensing Partners
|
The Souled Store |
| LIT-AF.IN | |
| EUME | |
| Fancode Shop | |
|
Media Partners
|
Fever FM |
| 94.3 Radio ONE | |
| The Telegraph | |
| Sampark | |
| Health Partner | Woodlands Hospital |
IPL 2023 Sponsors – DC
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the DC:
| Partnership | Brand |
|
Principal Sponsor
|
JSW |
| Green Panel | |
| DP World | |
|
Associate Sponsors
|
GMR |
| Royal Stag | |
| JIO | |
| JBL | |
| Zed Black | |
| Mahindra | |
| Galaxy Basmathi Rice | |
|
Partners
|
Fan Craze |
| BKT | |
| Dream11 | |
| BIRA 91 | |
| Fancode Shop | |
| EUME | |
| Jio Cinema | |
| Bisleri | |
| Wrong | |
| Medulance | |
| Big Ant Studios | |
| Fever FM | |
| 94.3 Radio One | |
| Punjabi Fever | |
| HRX | |
| KM(Karan & Moin) | |
| Asian Footwears | |
| Amul Organic | |
|
Exclusive Ticketing Partner
|
Paytm Insider |
| PayTm |
IPL 2023 Sponsors – RR
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the RR:
| Partnership | Brand |
| Title Sponsor | Luminous |
|
Principal Sponsor
|
BKT |
| Reliance JIO | |
| Dollar | |
|
Associate Sponsors
|
SBI Life |
| GOEL TMT | |
| UBON Born To Free | |
|
Official Partners
|
Fancraze |
| Dream11 | |
| Royal Challengers Bangalore PAckage Drinking Water | |
| Mahindra | |
| Deakin University | |
| Fino Payments Bank | |
| Dettol | |
| Schneider Electric | |
| Bisleri | |
| Bombay Shaving Company | |
| Amul Organic | |
| Heme Health | |
|
Official Licensees
|
FanCode Shop |
| TagZ | |
| Gullyactive Club | |
| Play R | |
|
Media Partners
|
Human of Bombay |
| 92.7 Big FM | |
| Patrika |
IPL 2023 Sponsors – PBKS
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the PBKS:
| Partnership | Brand |
| Title Sponsor | EBIX Cash |
|
Principal Sponsor
|
BKT |
| Lotus Herbals | |
| Reliance JIO | |
| Oasis All Seasons | |
| Dream11 | |
| Hindware Home Innovation Limited | |
|
Official Partners
|
Tide |
| AVPL Drones | |
|
Associate Partners
|
CAMPA Official Pouring Partner |
| Munch | |
| Amul Organic | |
| B Natural Juices And Beverages | |
| Orion Turtle Chips | |
| Lovable Airy Lightly Lovely | |
| Official Kit & Merchandise Partner | T10 Sports |
| Official Digital Collectibles Partner | Rario |
|
Associate Partners
|
PayTM Insider |
| PAYTM | |
| Official Radio Partner | 92.7 BIG FM |
|
Fan Merchandise Partner
|
Fancode Shop |
| The Arena | |
| Play R |
IPL 2023 Sponsors – Lucknow Super Giants
RP – Sanjiv Goenka Group is the owner of the Lucknow Super Giants team. Goenka Group bags the Lucknow IPL team for a massive 7090cr(over 932 million USD) in IPL 2022 Team Auction.
| Partnership | Brand |
|
Our Sponsors
|
My11Circle |
| Shyam Steel | |
| Green Ply | |
| JIO | |
| VIDA | |
| Bond Tite Adhensives | |
| TOO YUMM | |
| Prayag Bathware | |
| Somany | |
| Fancraze | |
| Royal Challengers Packahe Drinking Water | |
| Kingfisger | |
| Campa | |
|
Official Partners
|
PayTM Insider + PayTM |
| Dr. Vaidya’s New Age Ayurved | |
| Radio City | |
| The Soul Store | |
| ALCIS | |
| Spencer’s | |
| Macmerise | |
| FC Hospitality |
IPL 2023 Sponsors – Gujarat Titans
CVC Capital is the owner of the Gujarat Titans team. CVC Capital bags the Ahmedabad IPL team for 5625(over 692 million USD) in IPL 2022 Team Auction.
| Partnership | Brand |
| Principal Partner | Ather Energy |
|
Associate Partners
|
Capri Global |
| BKT Tires | |
| JIO | |
| Astral Pipes | |
| Simpolo Ceramics | |
| ACKO | |
| Equitas | |
| Times | |
| Rayzon Solar | |
|
Official Partners
|
Rario |
| Dream11 | |
| Jio Cinema | |
| Bisleri | |
| Havmor | |
| Croma | |
| Munch | |
| Boat | |
|
Exclusive Ticketing Partner
|
Paytm Insider |
| PayTm | |
|
Merchandise Partners
|
EM |
| FanCode Shop | |
| Cybeart | |
|
Radio Partners
|
95 Radio One |
| Top FM | |
| 91.1 FM Radio City |
